Brand
Logos, colors and a short description for press and partners. Please use the files as they are: don't redraw, recolor or rearrange the logo.
Download the logo
Use the black files on light backgrounds and the white files on dark backgrounds and photos. Keep clear space around the logo of at least 38.2% of the mark's height.
Ink on paper
Hutch is black and white. The mark carries the identity, so there is no accent color.
Urbanist
Set everything in Urbanist, free from Google Fonts, in regular (400) and semibold (600). The HUTCH wordmark is custom drawn; use the logo files rather than typing it.
About Hutch Ventures
Hutch Ventures is the parent company of Sail Tactician, a racing companion for sailors on Apple devices, with further ventures in confidential development and launching soon. Founded by Graham Hutchinson, Hutch builds focused companies one at a time. Its approach: start small, move fast, think big.